Digital Marketing Managers

Published: May 31, 2021
Full Time
Experience: 10 yrs.

Job Description

  • Holistically drive how the business leverages searches to engage existing and prospective international consumers  
  • Maximize traffic and visibility from search engines through both paid and unpaid efforts for identified keywords  
  • Team player with superb collaboration and communication skills.  
  • Plan and manage website updates and online advertising campaigns in conjunction with the Marketing team to drive results  
  • Conduct various testing methods in design, layout, and advertising techniques in order to gain the most organic traffic and paid conversions  
  • Marketing Automation Specialist with experience in working with marketing automation, workflows and email marketing tools specifically Hubspot.  
  • The candidate should be Independent with strong functional expertise to manage and create a variety of workflows, email campaigns, including template designs, calls-to-action, split tests used in an email with assistance from content team to increase lead generation.  
  • Hands-on experience in email campaign delivery, setup & analytics.  
  • Understanding of CRM platforms, especially Hubspot.  
  • Excellent analytical, organizational & troubleshooting skills.  
  • Excellent spoken and written English with persuasive communication skills.  
  • Solid understanding of performance marketing, conversion, and online customer acquisition.

Requirements

  • 10+ Years in A digital marketing, performance-based marketing, marketing strategy, or search environment  
  • Set up and manage marketing automation through Hubspot.  
  • Successful business-to-business software content marketing experience.  
  • In-depth knowledge of how to use social media platforms for B2B marketing (LinkedIn, Facebook and Twitter).  
  • Develop and manage email and postal mail campaigns and nurture sequences.  
  • Work with partners for partnership press releases, webinars, and promotions.  
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  
  •  Identify trends and insights, and optimize spend and performance based on the insights  
  •  Brainstorm new creative growth strategies  
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.  
  •  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.  
  •  Experience in optimizing landing pages and user funnels.  
  •  Drive funnel efficiencies of the leads generated from digital sourcing activities.  
  •  Manage search metrics that ensure overall brand visibility and manage on-page & off-page SEO  
  • activities.  
  •  Measure traffic & page engagement metrics using Google Analytics.  
  •  Email marketing for current customer base and prospects for continuous engagement and drive  
  • funnel growth

Qualification

Degree in Comp Science, Economics, Mathematics, Statistics, IT, Business, or other related fields; Master’s degree preferred 

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