Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
At ACI, We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns
- Mail marketing, social media and display, and search advertising
- The goal of improving brand recognition and trust and ultimately drive
- effectively communicate your brand’s message
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaign
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.